Benefits of deep linking
Basic deep links help reduce much of the friction associated with app usage. For instance, users who click on standard mobile links online or in an email promotion are sent to the homepage of an app, assuming they have the app downloaded (the link will not work otherwise). This forces them to manually navigate through the app to find the content they are interested in accessing. That friction can deter users from engaging with the app. Deep links help solve this problem by sending users directly to specific content within an app instead of to a generic welcome screen if they have the app installed on their mobile device.
Deep Links provide marketers and developers to optimise their app marketing campaigns, increase conversions, improve engagement and build retention of the app. Thus, it becomes imperative to incorporate deep links into the mobile strategy at every possible channel. This includes email, SMS, push notifications, mobile web and even within the app through in-app messages.