Each search query is an expression of users' needs, wants, interests and desires. It is imperative for marketers to understand that and use the most relevant search queries to create content/campaigns around the same to get higher RoI.
It is a proven fact that long tail keywords produce higher conversion rate and better RoI than normal short tail keywords. Thus, lets understand what are they and how to find them.
What are long tail keywords?
Long tail keywords are keywords that contain 3 or more words. The more keywords search phrase contains, more specific it is.