Let’s assume you are running an e-commerce store. In order to drive online sales from FB, how you should structure the campaigns?
To properly organize, optimize and measure the performance of the ads, FB has 3 level campaign structure:
1. Campaigns: A campaign can contain multiple ad sets and ads. One needs to decide the campaigns basis the marketing objective. Every campaign has to have unique marketing objective to achieve.
2. Ad sets: An ad set can contain multiple ads. We define targeting, budget, bidding, schedule of ads, and placement of the ads (device, right hand side or newsfeed, audience network, Instagram or only FB) at the ad set level.
3. Ads: The communication we use makes up the ad. It includes, images, videos, slideshows, text, etc.