In this article we will talk about the remaining 6 Facebook campaign objectives. You can read about the first 6 Facebook campaign objectives here.
Advertisers can increase awareness and hence footfalls, by reaching out to people who are closer to their business. Users can then either “get directions” to reach to the business or “call” the business directly and speak with them. This ad format also provides targeting by zip codes so businesses can choose specific areas only to target their ads. The ads are currently available on Facebook desktop and mobile newsfeed.
Advertisers can promote the timely sale/ discounts/ special deals to drive people to their stores. Advertisers can decide how long the offers runs for, who all can this offer, how many customers can claim and much more. This ad format works pretty well to promote special deals for selected customer base. The ads are seen in desktop/mobile and RHS of Facebook.