With this campaign objective, advertisers can promote their offline events and increase awareness about the same. Advertisers can use photos which are shown on Facebook/Instagram Newsfeed on desktop and mobile. Besides, they are also shown on right hand side on desktop.
Businesses can generate leads inside Facebook’s eco-system without taking them to their website. I have talked about in depth about lead ads in my separate blog post. Advertisers have achieved scale at lesser cost using this platform. One can use image as creative assets which are shown on Facebook’s newsfeed (desktop and mobile). Going forward Facebook might extend this to Instagram as well including videos and carousel ad formats.
I have divided the 12 Facebook campaign objectives into 2 parts. I have explained first 6 above. Remaining 6 campaign objectives will be explained in part 2.
Let me know your thoughts/suggestions in the comments section below.