Facebook have recently launched a feature to retarget the people who have engaged with your lead ads but haven’t submitted the leads. This will be another key feature to drive better RoIs from FB lead Ads. I have written a blog on how to make your lead ads more effective.
Impact of Retargeting with Lead ads
One of my luxury product client, has an offering which sends prototype of the product to the customers’ home for trying and it is called as at home-try-on (HTO) service. We analysed his campaigns and saw that out of 50,000 people we reach on daily basis only 0.1% of that audience submits the lead ad form.
We created an audience who opened the form but didn’t submit the form, whatever the reason might be. So we created a custom communication for those user and gave some discount if they submit a lead for the HTO. We immediately saw an upswing in the number of leads and our Conversion rate jumped to 0.25% from 0.1%.