How active are your fans on FB?
We clearly see the fans on my client like on an average 36 posts in a month and click on 21 ads which is way higher than facebook’s average. Thus, this is very engaged audience and it is very good sign for my client.
Also, around 48% use FB from desktop and mobile thus, it suggests when setting up ads targeting on both desktop and mobile is important. One startling revelation is that around 1/3rd of the fans on my clients still use Facebook from the mobile web rather than app. Thus, they might not be using high end phones with good memory space as suggested by decent amount of feature phone users as well.
Now one can further slice and dice the data of the fans by selecting the various other parameters like Behaviour and Interest to understand what kind of activities and they indulge in and what are their hobbies and interests are like. Depending upon these parameters brand can also seek relevant alliances with other brands.